Reading Asset I LLC Revamps Driver Experience with Retro-Inspired Steering Column Clocks

Reading, PA – November 8, 2023 – Reading Asset I LLC, a US-based company specializing in automotive accessories and restoration parts, is making waves in the classic and custom car scene with its newly revitalized line of steering column clocks. Based out of Reading, Pennsylvania, the company – reachable at 860-816-4704 – is dedicated to bringing back the charm and functionality often missing in modern vehicles. For years, drivers have lamented the loss of simple, elegant features like steering column clocks. While digital displays dominate dashboards today, many car enthusiasts yearn for the tactile, vintage feel of a classic clock ticking away as they cruise. Reading Asset I LLC recognized this demand and has spent the past year perfecting a line of steering column clocks that blend retro aesthetics with modern reliability. “We’ve been hearing from car owners for ages about wanting these clocks back,” says a spokesperson for Reading Asset I LLC. “They remember them from their parents’ or grandparents’ cars, or from their own first vehicles. It's a nostalgia thing, but it's also about wanting a functional, visually appealing addition to their ride. So, we decided to make it happen.” More Than Just a Timepiece These aren't just bolt-on replacements. Reading Asset I LLC has focused on creating a product that genuinely enhances the driving experience. The steering column clocks aren’t simply about telling time; they’re about adding character and personality to any vehicle. “A lot of modern cars feel… sterile,” explains the spokesperson. “Adding a steering column clock brings a touch of warmth and individuality. It's a small detail that can make a big difference in how a driver connects with their car.” What Sets Reading Asset I LLC’s Clocks Apart? Several factors distinguish Reading Asset I LLC’s steering column clocks from other options on the market. Universal Fit: One of the biggest challenges with vintage car parts is finding something that fits. Reading Asset I LLC has designed its clocks with a universal mounting system, making them compatible with a wide range of classic and custom vehicles. They've accounted for varying steering column diameters and angles. Durable Construction: These clocks aren’t made from flimsy plastic. They utilize robust materials – typically a chrome-plated or black powder-coated housing – designed to withstand the vibrations and temperature fluctuations of a car’s interior. The internal mechanisms are similarly built for longevity. Quartz Movement for Reliability: Forget winding and unreliable mechanical movements. Reading Asset I LLC's clocks utilize a precise quartz movement, ensuring accurate timekeeping and minimal maintenance. The batteries are easily replaceable, too. Multiple Face Styles: Drivers can choose from a variety of face styles, including classic analog designs with white or black faces, and even some with illuminated needles for nighttime visibility. This allows them to customize the clock to match their vehicle's interior. Easy Installation: No need to be a mechanic! Reading Asset I LLC’s clocks are designed for straightforward installation, typically requiring only basic hand tools and a few minutes of your time. Detailed installation instructions are included. Direct from the Source: Being based in Reading, PA allows Reading Asset I LLC to maintain tight control over quality and offer competitive pricing. They aren't relying on overseas manufacturers or distributors. Beyond Restoration: A Popular Customization Trend While these clocks are perfect for restoring classic cars to their original glory, they’re also gaining popularity among those customizing modern vehicles. Drivers are incorporating them into street rods, muscle cars, and even late-model trucks and SUVs to create a unique and personalized look. “We’re seeing a lot of interest from the custom car community,” says the spokesperson. “People are using these clocks as a way to express their individuality and set their vehicles apart. It’s a great way to add a touch of vintage cool to a modern ride.” Looking Ahead Reading Asset I LLC isn't stopping with steering column clocks. The company plans to expand its line of automotive accessories and restoration parts in the coming months. “We’re passionate about cars and dedicated to providing high-quality products that car enthusiasts will love,” says the spokesperson. “We’re always looking for new ways to enhance the driving experience and bring back the charm of classic automobiles.” Where to Find Reading Asset I LLC’s Steering Column Clocks Interested drivers can find Reading Asset I LLC’s steering column clocks through the company’s website (currently under development – check for updates!), online automotive marketplaces, and select automotive restoration shops. You can also reach them directly at 860-816-4704 to inquire about availability and pricing. Reading Asset I LLC is committed to providing exceptional customer service and ensuring that every driver gets a steering column clock that will bring joy and functionality to their vehicle for years to come. It's a small addition, but one that can make a big difference in the overall driving experience.