Anytime Plays Unveils Delightful Blind Box Collection, Bringing Surprise & Collectibility to Fans

MERCER ISLAND, WA – October 26, 2023 – Anytime Plays LLC, a rising star in the collectible toy and lifestyle market, today announced the launch of its eagerly anticipated blind box collection. Based in Mercer Island, Washington, and reachable at 212-966-3684, Anytime Plays is quickly making a name for itself by focusing on unique designs, high-quality materials, and, most importantly, the thrill of the unboxing experience. For those unfamiliar with the “blind box” craze, it’s simple: each box contains a randomly selected collectible figure or item. You don't know what you're getting until you open it! This element of surprise is a huge draw for collectors of all ages. And Anytime Plays is bringing a fresh take to this popular trend. “We saw a gap in the market for blind boxes that weren’t just about the ‘chase’ – the super rare item – but also about genuinely adorable and well-crafted designs,” explains a spokesperson for Anytime Plays. “We wanted to create something that people would be excited to display, regardless of rarity. It's about the fun of collecting and the joy of discovering something new.” What’s Inside the Boxes? The inaugural collection from Anytime Plays centers around a charming theme: “Pocket Pals”. These aren’t your average figurines. Each “Pocket Pal” is a miniature, highly detailed character – think cute animals, whimsical creatures, and even tiny versions of everyday objects with personality! They’re designed to be displayed on desks, shelves, or even carried around as little companions. “We’ve put a lot of thought into the sculpting and painting of these little guys,” adds the spokesperson. “We want them to feel special, like miniature works of art.” The first series features 12 different Pocket Pals to collect, with varying levels of rarity. While there are some particularly sought-after designs (a glowing unicorn is reportedly a fan favorite!), Anytime Plays emphasizes that every Pal is designed to be a delightful addition to any collection. Why the Blind Box Appeal? The popularity of blind boxes has exploded in recent years. Experts believe this is due to a few key factors: The Thrill of the Hunt: The surprise element is a major draw. It taps into our natural desire for discovery and reward. That anticipation when you’re about to open a box is just…fun! Collectibility: Blind boxes encourage collecting, which appeals to our innate desire to complete sets and build something over time. Social Sharing: Collectors love to share their “pulls” – the items they get from their boxes – on social media, creating a community around the hobby. Affordability: Compared to some other collectibles, blind boxes are relatively affordable, making them accessible to a wider audience. Anytime Plays is keenly aware of these trends and is building a strong online presence to foster a community around its products. The company actively encourages fans to share their hauls on platforms like Instagram and TikTok, using the hashtag #AnytimePlays and #PocketPals. Beyond the Collectibles: A Focus on Quality & Design Anytime Plays isn’t just about creating trendy collectibles; they’re committed to quality and design. Each Pocket Pal is made from durable, high-quality materials, ensuring that they can withstand handling and display. The packaging itself is also thoughtfully designed, with eye-catching artwork and a satisfying unboxing experience. “We believe that the whole experience matters,” says the spokesperson. “From the moment someone sees the box to the moment they hold the Pal in their hands, we want them to feel delighted.” Where to Get Your Hands on Pocket Pals The Anytime Plays Pocket Pal blind box collection is available for purchase directly from the company’s website (www.anytimeplays.com) and select specialty retailers. Each box is priced at $9.99, making it an affordable treat for collectors of all ages. Looking Ahead Anytime Plays has big plans for the future. The company is already working on new series of Pocket Pals, featuring different themes and characters. They also plan to expand into other collectible categories, such as trading cards and miniature playsets. “We’re just getting started,” says the spokesperson. “We’re passionate about creating fun, high-quality collectibles that people will love for years to come. We want Anytime Plays to be a brand that brings a little bit of joy and surprise into everyone’s life.” About Anytime Plays LLC: Based in Mercer Island, Washington, Anytime Plays LLC is a dynamic company specializing in the design, development, and distribution of collectible toys and lifestyle products. Committed to quality, innovation, and customer satisfaction, Anytime Plays aims to create unique and engaging experiences for collectors of all ages. For more information, visit www.anytimeplays.com or contact them at 212-966-3684. You can also find them on social media @AnytimePlays.