Archetype Agency Unleashes "Dragon" Model Kit – A New Level of Detail for Hobbyists

San Francisco, CA – October 26, 2023 – Archetype Agency LLC, a rapidly growing design and manufacturing firm based in the heart of San Francisco, today announced the launch of its highly anticipated “Dragon” model kit. This isn’t your grandpa’s model kit – we’re talking seriously detailed, super fun building, and a finished piece you’ll actually want to show off. Archetype Agency, located at 300 California St Ste 200, has been quietly building a reputation for quality design and innovative products. While they work across a range of industries - from product development for tech startups to creating bespoke design solutions – their passion project has been the “Dragon” model kit. “We’re a team of designers, engineers, and frankly, huge model-building nerds,” says lead designer, Sarah Chen. “We wanted to create something that pushed the boundaries of what's expected in this hobby. Something that felt truly rewarding to build.” What Makes the “Dragon” Kit Different? Forget those kits where parts don’t quite fit, and the instructions are…well, let’s just say cryptic. Archetype Agency focused on three key things: detail, ease of build, and a final product that looks amazing. Unrivaled Detail: The “Dragon” kit isn't just a dragon, it's a dragon. We’re talking meticulously sculpted scales, individually detailed claws, and a poseable tail and wings. This isn’t a cartoonish dragon; it’s a majestic, powerful creature that looks like it could fly right off your shelf. We used high-resolution 3D scanning and modeling to capture every nuance and translate it into a plastic kit. Smart Engineering: The kit is designed with a “snap-fit” system where possible, reducing the need for messy glue (though glue is included for those who prefer it!). Parts are clearly labeled and the instruction manual is…well, actually understandable! It features clear, step-by-step diagrams and written instructions, catering to both beginner and experienced model builders. We've even included a QR code linking to a video tutorial walking you through the entire process. High-Quality Materials: We didn’t cut corners. The “Dragon” kit is made from durable, high-grade plastic that’s built to last. The plastic is also specifically chosen for its ability to hold paint well, allowing builders to customize their dragon to their heart's content. The kit includes a small paint brush and a selection of basic acrylic paints to get you started. Posability: This dragon isn't meant to be static. The kit features multiple points of articulation, allowing you to pose your dragon in dynamic and impressive ways. Whether you want it soaring through the air, guarding its treasure, or simply relaxing on a rocky outcrop, the possibilities are endless. Scale and Display: The finished model stands approximately 18 inches long with a 24-inch wingspan. It's a substantial piece that will definitely become a centerpiece of any collection. We’ve included a small, display-ready base to showcase your finished masterpiece. More Than Just a Model – It's a Project "We wanted to create something that wasn't just about completing a model, but about the process of building it," explains John Miller, Archetype Agency’s Head of Engineering. “It’s a relaxing, mindful activity that’s perfect for disconnecting from the digital world and engaging your creativity.” The “Dragon” model kit isn’t just for seasoned hobbyists. Archetype Agency has designed it with beginners in mind, providing all the necessary tools and instructions to ensure a successful build. The kit is rated for ages 14 and up, though younger builders may need some assistance. The Archetype Agency Story Founded in 2018, Archetype Agency LLC quickly established itself as a problem-solver for innovative companies. Starting as a small design consultancy, the firm has grown into a full-service product development firm, specializing in everything from industrial design and engineering to prototyping and manufacturing. “We're passionate about bringing ideas to life," says CEO Emily Carter. "Whether we're designing a new medical device or a detailed model kit, we approach every project with the same level of dedication and attention to detail." The “Dragon” model kit represents a departure for Archetype Agency, but it’s a departure rooted in the firm’s core values: quality, innovation, and a commitment to creating products that people will love. It’s a passion project that allowed the team to flex their creative muscles and showcase their expertise in design and manufacturing. Availability and Pricing The “Dragon” model kit is available for purchase starting today on the Archetype Agency website (www.archetypeagency.com) and select hobby stores. The suggested retail price is $149.99. Contact: Archetype Agency LLC 300 California St Ste 200 San Francisco, CA 94104-1410 UNITED STATES 573-873-2054 [email protected] www.archetypeagency.com