Anytime Plays Launches Whimsical Blind Box Collection, Bringing Surprise & Delight to Collectors

MERCER ISLAND, WA – October 26, 2023 – Anytime Plays LLC, a brand new name in collectible toys based right here in Mercer Island, Washington, is making waves with the launch of its first-ever blind box collection! We’re a small team, super passionate about fun, and dedicated to bringing a little bit of playful surprise into everyone’s day. We believe in the joy of the unexpected – that little rush of excitement when you open something and don’t quite know what you’re going to get. That’s the magic we’re building with these blind boxes. For those not familiar, blind boxes (also known as mystery boxes) are the hottest trend in collecting! Each box contains a randomly selected collectible figure, adding an element of chance and excitement to the unboxing experience. It’s not just getting a toy, it’s the thrill of discovering it. What's Inside the Anytime Plays Boxes? Our first collection focuses on a series we're calling “Pocket Pals.” These aren't your average collectibles! We're talking adorable, quirky little characters – everything from mischievous monsters and tiny chefs to sassy sloths and bubbly astronauts. Each Pocket Pal is uniquely designed, super detailed, and around 2-3 inches tall – the perfect size to display on a desk, shelf, or even carry around in your pocket (hence the name!). “We really wanted to create something that sparked imagination and brought a smile to people’s faces,” explains the team at Anytime Plays. “We spent months designing these characters, focusing on personality and playfulness. We didn’t just want cute figures; we wanted little friends you’d actually want to collect.” Why are Blind Boxes So Popular? The popularity of blind boxes isn't just a fad. There's a real psychological element at play. That element of surprise triggers dopamine release, making the unboxing experience genuinely enjoyable. Plus, the chase for rare or specific figures adds a layer of collecting strategy that many people love. "It's about more than just the toy itself," says a dedicated blind box collector from a local online forum. “It's the community, the trading, the excitement of potentially getting that one figure you've been searching for. It's a fun hobby that brings people together.” What Makes Anytime Plays' Boxes Different? We’re jumping into a crowded market, so we wanted to make sure our boxes stood out. Here's how we're doing things a little differently: Unique Designs: We’re not copying existing characters. Every Pocket Pal is an original Anytime Plays creation, born from our own imaginations. High-Quality Materials: We’re using durable, high-quality vinyl to ensure these figures are built to last. No flimsy plastic here! Rarity Levels: Each series features a variety of rarity levels – Common, Rare, and Ultra Rare – adding to the thrill of the chase. Will you pull a common cutie or a highly sought-after Ultra Rare? Collectible Cards: Each box includes a collectible character card with a fun bio and rarity information. Community Focus: We’re building a strong online community on social media, where collectors can connect, trade, and share their collections. We’ll be hosting contests and giveaways to keep the excitement going. Where Can You Get Your Hands on a Pocket Pal? The first series of Anytime Plays Pocket Pals blind boxes is available right now! You can find them: Directly on our website: [Insert website address here - replace this bracketed text] Select Retailers: We’re partnering with a handful of independent toy stores and gift shops in the Seattle area. Check our website for a list of locations. Online Marketplaces: Keep an eye out for our boxes on popular online marketplaces like Etsy and Amazon. Pricing & Series Information: Each Pocket Pal blind box retails for \$12.99. The first series features 12 unique characters, with varying rarity levels. We plan to release new series every few months, introducing new characters and themes to keep the collecting experience fresh and exciting. About Anytime Plays LLC: Anytime Plays LLC is a new, Seattle-based company dedicated to creating fun, high-quality collectible toys and experiences. Founded by a team of passionate designers and toy enthusiasts, we believe in the power of play and the joy of collecting. We are committed to building a strong community of collectors and creating products that bring a little bit of magic into everyday life. Contact: Anytime Plays LLC 3630 88TH AVE SE MERCER ISLAND, WA, 98040-3615, UNITED STATES Phone: 212-966-3684 [Insert email address here – replace this bracketed text] [Insert website address here – replace this bracketed text] [Insert Social Media Links here – replace this bracketed text]